At a recent staff planning day, we gave each other nicknames. It was really funny and revealing at the same time. They gave me…”Bullet Point.”
It just may be the way I’m wired, but if you’re gonna pitch me an idea, don’t try and “sell me” first. You need to give me your “Rocket Pitch” and then let me ask the questions I need answered in order to understand fully or make a decision.
I read a great article recently in Inc that outlines how to give a great “Rocket Pitch” that brings simplicity. A direct approach is a vital component when communicating your church’s vision. I’m trying to craft several pitches using their outline, here’s how it goes…
#1 Vision – 1 Minute
Up front, tell others WHY this vision is ground breaking, new, exciting and how it’s different than what was done or attempted in the past. Why now, why here?
“Next year we’re going to impact our city like never before by intentionally targeting specific blocks in the city. We will have dedicated teams that serve and care for those in that neighborhood.”
#2 Passion – 1 Minute
Transition to explaining WHAT will happen when we accomplish our new vision.
“We will demonstrate the power and person of Jesus, by giving to those near us. Our church will grow and become more influential in our community because people will see the practical and personal love of Jesus.”
#3 Direction – 1 Minute
Give those hearing several options of HOW they can be involved. Make sure you communicate the need for them to be active, not just observers. If the vision is exciting, many of those hearing will want to be involved. So make on-ramps simple and concise.
“We are establishing 63 teams of 20 each to see this new vision accomplished. We’re asking each team to serve one Saturday (for approximately 3 hours) every eight weeks. Please pray and commit to one of our teams.”
I have seen this “Rocket Pitch” outline work very well in a host of other contexts when communicating quickly and decisively is a must. Well…It’s always like that for “Bullet Point.”